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The Startup Equation: A Visual Guidebook to Building Your Startup, by Steve Fisher, Ja-Nae Duane
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Visualize Your Successful New Business
You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business.
Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Naé Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe.
Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream.
Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor.
Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.
- Sales Rank: #92162 in Books
- Published on: 2016-01-29
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .80" w x 7.40" l,
- Binding: Paperback
- 320 pages
Review
"Having a vision for greatness is one thing. But actually having the tools and a framework to build it is another. This book is all of those things and more. It is the startup bible that will help you achieve the greatness you've been looking for." - Lewis Howes, Entrepreneur, Speaker and Author of "The School of Greatness"
"Read this book and understand the elements that make up a successful startup. Let this knowledge react with that ingenious idea you have brewing in your head and finally concoct something that will forever change the world." - David Alston, Marketer, Investor, Startup Advisor and Film Maker (Code Kids, Millennial Dream)
About the Author
Steve Fisher (Boston, MA) is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good.
Ja-Nae Duane (Boston, MA) is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A fresh approach to entrepreneurship
By 2readandwrite
The Startup Equation, like some other entrepreneurship books, teaches the fundamentals required to launch a successful business, like securing funding and marketing effectively. However, this book stands out from the crowd for several reasons. It doesn't just give vague advice, but instead proposes a specific equation for starting and running a business. It includes a periodic table of elements for startups, and tools for determining your "entrepreneurial personality" and for deciding what type of business to create. All of this is explained in great detail in a visual guidebook that's colorful, fun, motivating, and supportive. The authors don't pretend to know it all but rather encourage readers to analyze how all of these elements fit into their own unique entrepreneurial journeys. A great resource for any type of startup.
2 of 2 people found the following review helpful.
Definitely put this book on your "must-read" list!
By Amazon Customer
Absolutely fantastic book! This book, aimed at entrepreneurs, is an absolute must-read if you're thinking of starting your own business. It provides invaluable information on both the process and self-reflection to ensure that your mind and vision are clear. It is perfectly written and laid out in a way that it is easy to follow, and a pleasure to read. You'll do yourself a disservice to yourself if you don't take advantage of the author's extensive effort in guiding you towards a successful startup.
2 of 2 people found the following review helpful.
MUST read!
By Amazon Customer
I have a unique startup idea that I’ve struggled to find guidance on how to bring to fruition. I’ve looked for multiple books to help me and the Startup Equation has hands down been the best fit. It’s clear that they understand each entrepreneur is unique and so should business models. Not only is the content on point but the illustrations equally great. This is a must read for anyone interested in starting their own business or to improve on their current startup.
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