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The Educated Franchisee: The How-To Book for Choosing a Winning Franchise, by Rick Bisio, with Mike Kohler
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There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!
The Educated Franchisee will show you:
-How to find a franchise that is right for you
-How owning a franchise can create wealth
-Where to find quality franchisors
-What qualities franchisors look for
-How to gather information from franchisees
-How to make sure the franchise makes money
-How to confidently select the best franchise
-The five keys to success in owning a franchise
- Sales Rank: #1014785 in Books
- Brand: Brand: Bascom Hill Publishing Group
- Published on: 2008-05-12
- Original language: English
- Number of items: 1
- Dimensions: .60" h x 6.00" w x 8.90" l, .68 pounds
- Binding: Paperback
- 212 pages
- Used Book in Good Condition
About the Author
As one of the most respected franchise consultants in the United States, Rick Bisio has guided thousands of people to great business decisions regarding business ownership and franchising. Rick has owned both franchised and non-franchised businesses. He has bought, sold and invested in businesses and worked as an advisor to others seeking the same. In this book Rick shares his secrets for success. Rick is a regular speaker on the topics of business ownership and franchising and currently lives on a small resort island in Florida with his family.
Most helpful customer reviews
0 of 0 people found the following review helpful.
and felt like I was in a rut
By Amazon Customer
I had been a sole trader for 11 years, and felt like I was in a rut. I was going through the motions year after year. I had a good business but I wasn't challenged anymore. I didn't have any new business ideas and felt that starting a new business as a sole trader was a risk that I did not want to take. I purchased the Educated Franchisee book. For the first time I realized the person Rick was describing in the book was me. I had always thought that franchising was a dirty word. When I read Ricks book I realized how wrong I was and I finally felt like I had found my new path. I wanted to be a franchisee and benefit from the support and proven system of a franchise. As a single parent with full time care of my son I seek the reduced risk of business as a franchisee. I have had multiple meets with frachisors since reading the book, and the feedback I have received from the franchisor has been very positive. During meets I can demonstrate that I understand how the franchise relationship works, which places me at an advantage compared with people who have not read the book. I am currently searching opportunities and hope to find the right one soon. This book has helped me enormously and directed me in the right path.
3 of 3 people found the following review helpful.
Best place to start your research
By TokyoTiger
I really enjoyed this book. I'm new to the idea of launching a franchise and needed a book to help structure my research.
Rick's book helps aspiring franchisees break down their research into 3 parts. Part one looks at business ownership and how to determine if it's right for you. I have already done a lot of my own work in this area, but it was good to brush over my mindset again.
Part two deals with the examination of a franchise. I found this the most useful as I had no road map or knowledge of what I should be focussing on. Also, Rick has some interesting content on his website that will help you build a plan to collect all the necessary data from franchise owners and franchisors. After reading the book and the web content I was able to professionally interview all the key people and collect all the necessary data for my research.
Part three deals with making the decision after collecting all this data, key people to assist you and financing your business.
Overall, if you're serious about being a franchisee this book it the best place to start.
An Educated Franchisee
6 of 6 people found the following review helpful.
A Powerful Resource
By jim mcguire
The Educated Franchisee is as it's name implies is targeted towards those considering the purchase of a franchise. And, I would highly recommend this book to any potential franchisee. The book offers a step by step road map that will undoubtedly save the new franchisee from making costly mistakes. And, unlike many books on franchising, The Educated Franchisee provides a very realistic assessment of both the advantages and disadvantages of buying into a franchise system. I would describe the author as less 'cheerleader" and more 'concerned coach", although just like any great coach, he does provide encouragement and inspiration. I purchased the book as part of my learning process to begin a new career in franchise development and sales, and I believe my learning curve was shortened substantially as a result. I feel like The Educated Franchisee provided a solid foundation for my career transition. Quotes from Mark Twain, Henry Ford, and even Theodor S. Geisel (Dr. Seuss) are interespersed throughout the book, and make for a very lively read. That the author is very knowledgeable of the subject matter is very obvious, but just as important is the sense of integrity that runs deeply through the entire book.
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