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Updated to reflect the current ethical climate, this book presents clinical practice cases in which arguments can be made for differing courses of action or in which the obligations of the professional are in conflict; the reader is asked to determine the ethically correct response to such conflicts. In this revised edition, detailed background material has been added to many of the cases to foster more well-reasoned ethical decision making. In addition, cases on sexual harassment and advertising have been introduced, and those on financial and HIV issues have been updated. An entirely new chapter on the structure and obligations of the various professions has been added. This book will continue to be of value to members of the dental profession and is now better suited to the needs of ethics courses for dental students.

Contents

Part I: Ethical Questions: Theory and Principles
   1. An Overview of Ethics in Dentistry

   2. The Structure of Professions and the Responsibilities of Professionals

   3. Basic Ethical Theory

   4. Ethical Principles

   5. Format for Resolving Ethical Questions

Part II: General Principles in Dental Ethics

   6. Doing Good and Avoiding Harm

   7. Fidelity: Obligations of Trust and Confidentiality

   8. Autonomy and Informed Consent

   9. Dealing Honestly with Patients

   10. Justice in Dentistry

Part III: Case Studies of Special Problems

   11. Ethical Concerns in Schools of Dentistry

   12. Ethical Issues in Third-Party Financing

   13. Ethical Issues Involving HIV and Other Bloodborne Diseases

   14. Incompetent, Dishonest, and Impaired Professionals

Appendix 1: Codes of Medical Ethics

Appendix 2: Informed Consent

Glossary

Index

Sales Rank: #986053 in Books
Published on: 2004-06-01
Original language: English
Number of items: 1
Dimensions: 9.75" h x 8.00" w x .75" l, 1.82 pounds
Binding: Paperback
340 pages

Review
This is a very good overview of ethics in dentistry, with a strong emphasis of the philosophical basis for ethical decision making and practical examples for doing so. Because it makes a somewhat esoteric issue informative and interesting, it is recommended for all practitioners at whatever stage in clinical practice they might be. --Michael R. Breault, DDS, - The New York State Dental Journal, January 2005

This book is essential reading for all dentists who practice dentistry. Although not related directly to technical aspects of clinical dentistry, it enlightens the reader on what thinking must accompany the rendering of appropriate dental care, namely the issues relating to practising dentistry ethically... --Rollin Matsui, BSc, DDS, - Alpha Omega Book Review

"...The 88 cases discussed throw up a lot of questions but this is deliberately intended to make the reader think very carefully about the consequences of their actions and inactions. Dentistry is not just about repairing the contents of the human mouth, it is also about dealing with human beings who demand and are entitled to the respect afforded by such essentials as informed consent and autonomous choice. Although the cases involve a degree of philosophical, sometimes theoretical, debate in terms of Hippocratic responsibility on the part of the dentist to the patient, there are also many instances of substantial pragmatic concern to all dentists, such as the cases of HIV-infected patients. A fascinating and mind-expanding read."

Reviewed by Roger Farbey

BDAnews, Vol 17, No 12

December 2004

"...The book remains a most accessible contribution to the professional literature on dental ethics...

Each case study is followed by concise discussion and analysis of the ethical considerations involved and, where appropriate, guidance is offered. Often though, the discussion highlights the key questions requiring the practitioner's judgment. This is valuable, since ultimately each practitioner is responsible for ensuring that their own value system and practice methodologies reflect an ethical perspective which marks them as "professional". A book which sought to deliver pre-packaged answers to all ethical dilemmas would miss the point. Thankfully, this book doesn't." --Garry Pearson, ADAVB Newsletter, March 2005

Most helpful customer reviews

1 of 1 people found the following review helpful.
A needed text for modern dentistry
By Steven Stallings
As more of professional dentistry becomes viewed as a service and less of a profession, all levels of dentists need to step back and look at what they are doing daily and how it relates to their patients. A well written text with thought provoking examples, it gives one a chance to pause and think and answer questions they may have seen or may see in their practices in the future.

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Jumat, 28 November 2014

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Developed to compliment Volume 8 (General Engineering Knowledge) and work as an examination guide for the requirements of the IMO's Engineering Knowledge under regulation III/2, covering the syllabuses followed by Chief Engineers and 2nd Engineers, this book helps officer cadets working toward the STCW Officer of the Watch qualification or equivalent academic award.

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Sales Rank: #1073858 in eBooks
Published on: 2012-12-13
Released on: 2012-12-13
Format: Kindle eBook

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0 of 0 people found the following review helpful.
college
By Tyler
excellent for those entering in marine engineering, with practice questions in the end of the book to prepare you for exams

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Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. • Kennedy and Marrs disclose little-known revelations about the power of pricing including: • the 9 ultimate price and fee failures • the trick behind discounting without devaluing • the 5 price-related propositions to be concerned with • the million-dollar secret behind “FREE” • how to win price wars with competitors • Includes access to price strategy support tools at www.simplepricingsystem.com • Covers pricing strategies specific to recessions

Sales Rank: #324236 in Books
Published on: 2011-06-01
Original language: English
Number of items: 1
Dimensions: 9.00" h x .53" w x 6.00" l, .77 pounds
Binding: Paperback
288 pages

About the Author

DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.

Most helpful customer reviews

46 of 51 people found the following review helpful.
Great on pricing philosophy, not great on implementation
By Experienced seminar leader
This book has the fierce arguments for a courageous pricing approach that one would expect from Dan Kennedy. However, I purchased the book hoping it would help me decide on pricing for an upcoming event. No go.

There is a story in the introduction about the Harrisons being about to price a new event at $2000 and Kennedy not only arguing with them but also putting money down on the claim that he (Kennedy) could make a go of it at $10,000 a head. It turns out that the event sold out at $4500. Yet all of us know people who have priced something high and had no one sign up.

Nowhere in the book is there any kind of checklist or discussion of how someone can reasonably well know, apart from being brave or chicken, whether or not the market will bear a certain price - or whether you can engineer it to do so. Nowhere is it discussed with sufficient clarity what else you have to have in place to be able to successfully charge premium prices.

All in all, this book will get you thinking about your pricing but it doesn't explain how to satisfy the wondering. Of course, you can test, but there is a huge opportunity cost (and cost in hard cash) if you test and fail.

29 of 33 people found the following review helpful.
The most exhaustive book on pricing with real world, non-academic concepts
By Chuck Rylant
[[VIDEOID:mo1FG8PXZ67H6Z4]]I was very impressed how detailed this book goes into pricing strategies. I was surprised how much psychology is in this book and how it affects buying decisions, and more importantly, profitability.

I first learned about 'business' in an academic environment by studying economics during my MBA program. Unfortunately many of the macro concepts taught in academia, do not always reflect the realities of buyers decisions in the real world at the micro level.

This book delves deep into how pricing affects your customers' perceptions and how discounting can increase sales in the short term, but may also decrease customer satisfaction, loyalty, and referrals in the long run. This is only one of many concepts in the book.

Price elasticity is a fascinating subject especially when explained with the interesting stories and examples in this book that will help you apply them to you and your business.

I recommend this to any business owner, or other marketing strategists to use with your clients. The amount of value in this book will be paid several times over with your business, or your clients' companies.

12 of 14 people found the following review helpful.
This book should make any business owner a lot of money, if he's the right kind of businessman
By Reg Nordman
These two are pure American salesmen. Nobody does it better. There are four authors of the book and they tag team from chapter to chapter adding a different point of view, which makes the overall organization feel choppy. Kennedy and Marr are the main players here. Kennedy has written many books and the formula is evident. The book provides much valuable content, which you could get from a close read of Nagle. This is just a much easier way to learn it. (Although I have seen much of this content in other books, this book gives no end of book references to the work of others, except their acquaintances or their own work, which is done in context. Many of the references are very valuable sites.

The book also includes relentless driving of you to their own websites. This is one of Kennedy's tenets - get the buyer to pay you the privilege of buying more from you (and get it upfront) i.e. buying the book is an upfront fee prior to buying more! They hold with value-selling and value pricing but this is one of the weaker descriptors for that state. I prefer Davis for that.

Kennedy's description of niche and subculture markets is useful territory for salespeople to help better define the perfect customer.

Niche is an occupational/vocational attribute
Subculture is interest, belief, activity attribute.

Although much of the content is useful for B2B, the real client for this book is a small business person. Just as Nagle's work is really for the Fortune 500. Buy the book for your Kindle - it is a useful read, but this is not the "final " book on value/ premium pricing. It is a good "dose of salts" to most business people. Much of Kennedy's library is discounted on Amazon.

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You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

Sales Rank: #107624 in Books
Brand: Business Plus
Published on: 1997-03-01
Original language: English
Number of items: 1
Dimensions: 7.88" h x .92" w x 5.25" l, .72 pounds
Binding: Hardcover
272 pages

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Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

Most helpful customer reviews

63 of 67 people found the following review helpful.
Digestible Insights
By Michael L. Perla
As others have written, this book is not about creating a complex marketing design or plan. What it does offer is quick, a page or so, USA today-like snippets of insightful observations about marketing in general, and service marketing in particular.
As the title indicates, selling and/or marketing an intangible service is a different process than tangible product marketing. As the author writes, most people cannot evaluate the skills of an accountant, or lawyer, or any number of professional services. We often look for tangible proxies that indicate the professional's level of expertise and success (e.g., fancy offices, degrees on the wall, presentation, etc.).
If you read this book in its entirety in one session, you are bound to remember nothing in the sea of facts and tidbits (click on the table of contents link to get a feel for the topic areas). I've found the best way to read the book is to ponder on a few points every night and/or week, while attempting to apply them to a salient situation in your life. Overall, this book has some interesting and useful insights, and is a good read when you have a few minutes to spare.

1 of 1 people found the following review helpful.
THE Marketing Book
By O. Halabieh
As Harvey Mackay notes on the cover "The one book on marketing I'd have if I could have just one. A CLASSIC." This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs". Harry then goes on to discuss a number of fundamental topics: surveying and research, planning, positioning and focus, pricing, branding, communicating and selling, nurturing and keeping clients etc.

Below are some excerpts that I found particularly insightful:

a) "Your opportunities for growth often lie outside the confines of your current industry description." - This can be reworded to apply to one's personal career

b) "In most professional services, you are not selling expertise - because your expertise is assumed, and because your prospect cannot intelligently evaluate your expertise anyway. Instead, you are selling a relationship. And in most cases, that is where you need the most work."

c) "First, accept the limitations of planning...Second, don't value planning for its result: the plan...Third, don't plan your future. Plan your people."

d) "Positioning (Al Ries and Jack Trout) says: 1) You must position yourself in your prospect's mind. 2) Your position should be singular: one simple message. 3) Your position must set you apart from your competitors. 4) You must sacrifice. You cannot be all things to all people; you must focus on one thing."

e) "To succeed spectacularly in a service business, you must get all your ducks in a row. Marketing is just one duck. But it is one very big duck."

f) "...And for marketing purposes - for the purpose of attracting and keeping business - a service is only what prospects and clients perceive it to be. So "get better reality": Improve your service quality. But never forget that the prospect and client must perceive that quality."

g) "Services are human. Their successes depend on the relationships of people...But you can spot some patterns in people. The more you can see the patterns and understand people, the more you will succeed - and this book as written with the hope that it will help you do just that."

h) "Nothing beats experience, of course, but reading books about others' experiences comes in a competent second. The risk in learning only from personal experience is that too often, we draw conclusions from too little data - we learn too much from too little. We also tend to credit our company's successes to everything that went into them...And so we keep repeating things that hurt our business."

One of the best features of the book is the way its written and structured. Each area is covered through small stories featuring numerous real-life examples. This makes the book very practical and enjoyable to read. All in all, a great book on Marketing and one that is recommended for anyone. We are all in some aspect a marketer of services.

As a final remark, you can follow the author Harry Beckwith's latest thoughts here: [...]

4 of 4 people found the following review helpful.
Worth the price for 1.5 pages rated below
By S. Hall
It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly).

The author talks about the Fallacy of Planning in a business setting. He ranks plans in this order:

1. Very Good
2. Good
3. Best
4. Fair
5. Poor

Why is Good ahead of Best? Simple, to arrive at Best takes orders of magnitude more planning than Good. Also, who defines Best? How much time is spent creating the Best plan? Will Best stand the test of time? Can everyone agree on Best? Would Good work just as well as Best in the real world? Is Best satisfying the client's need better than a Good plan?

Choosing the "Best" plan leads to Paralysis by Analysis. Good plans allow for quick action and constant improvement. The most successful people in the world have acted on Good plans that they have refined over time. An actionable plan is more successful than a plan that never leaves the drawing board!

Personally, I've fallen into the Best trap many times. There is no such thing as a "Best" plan. Going forward the "Best" plan will be the "Good" plan that I can put into action and refine over time!

A lightbulb went off in my head when I got this concept. Thank you Harry for this valuable lesson.

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BOOKS

Sales Rank: #8357375 in Books
Original language: English
Dimensions: .0" h x .0" w x .0" l, .30 pounds
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Award-winning novelist and top erotica writer Kristina Wright goes over the river and through the woods to find the sexiest fairy tales ever written. Playfully seductive, supernaturally sensual, and darkly erotic, Fairy Tale Lust showcases clever twists to classic tales and introduces new stories inspired by the ever-popular genre. Here, a walk in the forest is likely to lead to an erotic encounter with a mysterious stranger and the silver light of a full moon might illuminate an orgy of sensual delights! Highly imaginative and downright stimulating, these stories take fairy tale erotica to the next level. Top erotica contributors deliver sizzling work, including Janine Ashbless, Rachel Kramer Bussel, Delilah Devlin, Shanna Germaine, and Saskia Walker.

Sales Rank: #733439 in eBooks
Published on: 2010-06-07
Released on: 2010-06-07
Format: Kindle eBook

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40 of 41 people found the following review helpful.
Some gems, some clunkers, overall quite good
By K. Bunker
Funny how marketers seem to have decided that in order to sell a book of erotica, it has to have "for women" in its title. Well I'm a guy, and I not only read this book, but I thought it was pretty good. Does that mean my guy-card is going to be revoked? Anyway, this is a collection of 18 erotic "fairy tale" stories. Some are retellings of classic fairy tales, others merely evocative of the fairy tale genre. Some take place in a contemporary setting, others not. Some begin with "Once upon a time" or "Once there was...", others not. Some use quasi-olde-tyme language, others not. Some are quite well written, others not.

The quality of these tales varies widely, from the plain awful to the remarkably good. I'd say the majority of them are nice little appetizer-sized helpings of cleverness, charm, humor (or melancholy) and sexiness. A few soar above that modest level of success, and a few fall short of it.

"The Obedient Wife" by Delilah Devlin: One of those modestly successful stories. Nicely written, clever and sexy.
"How the Little Mermaid Got Her Tail Back" by Andrea Dale: Rather rambling and unfocused, and while it may seem odd to say this of a story that's a retold fairy tale, its believability is ruined by a glaring hole in the description of a central scene.
"Ducking" by Craig Sorensen: A well-intentioned retelling of The Ugly Duckling, wherein the protagonist comes to realize that she's suffering from a distorted self-image, and in fact is a Total Hottie. Rather unsophisticated writing compared to the better stories in this book, and what are those references to ninjas doing in here?
"Three Times" by Justine Elyot: Charming and funny, with a Happily Ever After lesbian marriage ending.
"Ellie and the Shoemaker" by Louisa Harte: Not bad, but is often awkward and unrealistic in its depiction of the characters' behavior and motivations.
"The Pub Owner's Daughter" by Alegra Verde: Rather clumsily, even ineptly, written. "a thin fellow with almond eyes from the East was chosen." (Yes, but which direction did his nose come from?)
"Sleep Tight" by Janine Ashbless: Probably began its life as a neat little five-page story. Unfortunately someone put it on a rack and brutally stretched it out to eleven pages.
"Her Hair is a Net, Woven" by Shanna Germain: A delightful, mysterious, poetic piece that, from the title onward, uses language exquisately. I only wish I could have figured out what the dang story was.
"Mind your Peas and Qs" by Allison Wonderland: A painfully unfunny, painfully stupid attempt at humor. Filled with lines like "Father chuckles, his eyes crinkling, his pupils twinkling." Ha. Ha. [Barf]
"In the Dark Woods" by Kristina Wright: The best written, most intelligent of the stories in the volume, and coincidentally also the sexiest. Truly a finely crafted story, superficially about an artist having an affair with a married man. Written by Kristina Wright, the editor of this book. Too bad the only other piece of writing that turns up in an Amazon search for this author looks like just an ordinary romance novel.
"Gildi and the Unwieldy, Ineffectual Committee of Bears" by Jeremy Edwards: A clever story with a funny fairy tale connection, reasonably well written and quite sexy.
"Frosted Glass" by Aurelia T. Evans: A lovely, melancholy story about the loss of love. "[The Snow Queen] told me that I could have warmth and die, or I could freeze and cease to live."
"Gingerbread Man" by Carol Hassler: A very nice story, sort of a ghost story with a cinnamon-flavored twist.
"All in a Day's Work" by Saskia Walker: A nice little piece about a magical dominatrix. Well done, but the magical element is quite superfluous to the story.
"Big Bad Wolf" by Alana Noël Voth: Distractingly written in the present tense and a little amateurish. "The wolf regards him beneath the awning in his boxer shorts..." Funny, I would have expected a wolf to wear briefs.
"The Kiss" by Michelle Augello-Page: Written in a highly stylized manner that I found pretentious and off-putting. Others might find it artistic or some such.
"The Return": By Charlotte Stein. A close second for my choice as best story in the book. Wonderfully artistic writing, beautifully evocative in its renditions of mood, emotions and steamy sex. Unfortunately the last few paragraphs puncture the mysterious, magical mood of the story by providing a prosaic (and hugely unlikely) explanation.
"The Stone Room" by A.D.R. Forte: In a fantastical setting, a man finds bliss at the receiving end of a BDSM relationship. "She kept his heart fast, bound with brambles that made him bleed and sigh." Nicely done.

13 of 14 people found the following review helpful.
Very Hot book but not what I expected
By Steph
Fairy Tale Lust is an anthology of short erotic and semi paranormal stories. I had high expectations for this book because I really enjoy books by Angela Knight and thought this book would have stories with a similar style. (But I discovered that Angela Knight does not have a story in this book and only writes the forward.) Warning: Even if you like your books a little racy I must repeat these shorts are NOT for the 'vanilla' romance reader.

As mentioned earlier, these stories are not what I expected. Most of the stories are set in modern times and loosely have a sort of fairy tale twist. I thought the stories would be based on common fairy tales set more in a `fantasy' world. (I think, Enchanted: Erotic Bedtime Stories For Women by Nancy Madore did a better job of fairy tale erotic romances) Because of this I felt the shorts were not as interesting as I thought they could be especially since the stories were very short stories and therefore the plots are not very complex.

I think if you are looking for vignettes that are kinky (shocking and titillating) and for the most part set in modern times, then you will enjoy this book. But if you expect stories that really follow a fairy tale theme and have more a plot this book may disappoint. (Although there are a few which do such as a Beauty and the Beast type story by Delilah Devlin.) Because I like the emotional connection between 2 characters and these shorts were brief. I couldn't get into the stories as much as I hoped. But if you are just looking for some inventive and erotic sex stories that are quick `flings' then this book will satisfy.

6 of 7 people found the following review helpful.
Fun, sexy anthology with a range of genres and voices
By Hedera Femme
While the criticism from other reviewers that this book contains no one particular type of erotica is correct: the selection of stories is as fun as it is varied with no emphasis on one style. Readers looking for a specific genre of erotica may be disappointed for the most part when they see their preferred type only once or twice, so consider the book to be a sampling of different voices and predilections with more of a focus on the reworking of fairy tale themes; if the attitude is to enjoy the stories from that perspective, then this book is wonderful!
None of the stories are really hard-core, and while some toy with less mainstream sexualities, none fully delve into that. Because each story is so different, this is a great starting point to finding authors you like, so it's a great starting point into erotica.

The best way for me to review this is to give a little hint of what each story contains, so hopefully that will give you an idea of what to expect and whether or not you want to buy this naughty little read:

The Obedient Wife
Somewhat of a period style, but not quite as far as "ye olde storie", this is about a poor miller with a beautiful daughter who wishes to get the most money from marrying her off. She finds other ways to make her own money on the side while technically maintaining her virginity until the right man proves not only the highest bidder, but something of a beast (literally). Elements of light domination and fairy-tale bestiality (think Beauty of the Beast, not a donkey show). Well-written and a good story in its own right.

How the Little Mermaid Got Her Tail Back
Story of female submission with a touch of kink involving costume play with, you got it, a mermaid outfit. Ok story. Modern tone.

Ducking
A story of the sexual awakening of a woman in her 40's, "Ducking" had a very empowering feel that goes against much of our society's double standard that mocks the so-called "cougar". Great moral to the story with a strong central character finding what she wants, even if a little later in life. Modern feel with a feminist undertone and "take what you want" attitude. Loved it!

Three Times
Set in a vaguely medieval/renaissance period, this is a sort of sleeping beauty/enchanted princess story with the focus on freeing her from a curse. Girl-on-girl focus with some other things (and a man) thrown in the mix, and told in a similar tone as traditional fairy tales, which is charming way to deliver stories. Short and sweet.

Ellie and the Shoemaker
Though the setting and feel is modern, it has a distinctly fairy-tale quality to it that felt refreshing and inventive. Set in Britain (from the subtle language differences), the story is of a young woman who finds temporary work under a shoe cobbler who laboriously crafts high quality, though lackluster shoes by hand. In exchange for the room upstairs and a humble salary, she takes in interest in him immediately, though being too shy to approach him, finds ways to express her affection while playing the part of shoe-fairy, anonymously crafting sexy shoes that boost the business. Sexually pretty straightforward with the hint of a shoe fetish, but not much emphasis on that (oddly enough). Very well-written with a fun story!

The Pub Owner's Daughter
Another story set in a vaguely medieval/renaissance period, this does have some of that "ye olde storie" feel, but not in an overly hokey way. The pub owner's daughter is given the freedom to seek a man who will give her "release", and as she picks one man each week, she cannot quite find him until the end. Some femdom elements, but nothing super hard-core.

Sleep Tight
A maintenance man/groundskeeper has to work on an old abandoned house and finds something unexpected inside. Some supernatural ghost-story type stuff, but nothing overtly worked into the story. Builds up to something, that as it turns out, doesn't quite live up. Not the best one in the book, but ok and fun.

Her Hair is a Net, Woven
Like sleep tight, there are some supernatural elements and a sense of mystery. Also like Sleep Tight, there is a build to something that feels a little disappointing and somewhat vague, though the journey there is amusing enough. Pretty straightforward, sexually speaking, though they are in the water.

Mind Your Peas and Q's
A reversal of the princess and the pea with some slight femdom elements within otherwise vanilla sex. Ambiguous time period with quirky modern stuff within a sense of period. Interesting voice, ok story, and fun overall.

In the Dark Woods
Interesting story of an affair with subtle themes discussing and questioning established religion and morality. Passion as the sacred, fidelity to desire, there are also some allusions to the supernatural, but nothing is really confirmed as such. The story is intellectually provocative, though not overly so, and is well-written and interesting.

Gildy and the Unwieldy, Ineffectual Committee of Bears
Set in a frat house, a young female rocker to play for an event is just looking for a place to sleep. Well not sleep, technically. To get off. Like Goldilocks, she struggles to find that place with those relatively useless boys providing little help. Basically a masturbation story. Ok, but nothing spectacular, the reader shares the protagonists frustration without the satisfaction.

Frosted Glass
Set some time in the past in an icy clime, the story revolves around having one's heart stolen by the Snow Queen. Odd, meandering story with an unhappy marriage and an unhappy woman, some supernatural themes, and mostly vague girl-on-girl sexuality. Ok, but not the best one in the book.

Gingerbread Man
Story of loss, resurrection, the threat of loss again, and ... well, I can't ruin it for you. It has a melancholy, nostalgic feel for the most part but is emotionally compelling. Modern with fantastical feel, well-written, and unconventionally interesting. There's some pun here about vanilla/gingerbread sex.

All In a Day's Work
Femdom set in an office with some fairy tale elements. Short, sweet, and cute.

Big Bad Wolf
Modern setting with a reversal on the traditionally male beast. Sweet and earthy with a happy ending.

The Kiss
Story of a supernatural body thief who uses sex to take his or her new body. Interesting, though not entirely a new concept.

The Return
Very well-written story that stands on its own merits, the author builds tension and suspense when the husband, returning home, is not himself. The wife, filled with fear and apprehension, is at the same time relieved not to see the same man she long ago fell out of love with. Some elements of darker sexuality and fear, but nothing heavy-handed or obvious. Great story!

The Stone Room
Femdom set in a vaguely medieval/renaissance period with an arrogant womanizing prince as the protagonist, and a wily enchantress and her assistant, a giant, who train him to the path of submission and what he has been really seeking in his many exploits. Some man-on-man/giant with a focus on the protagonists submission.

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From the creator of “Developing Innovative Ideas for New Companies”, the #1 course in entrepreneurship with over 1,000,000 learners from 175 countries. IN THE OPPORTUNITY ANALYSIS CANVAS, DR. JAMES V. GREEN SHARES HOW TO BECOME MORE EFFECTIVE IN IDENTIFYING AND ANALYZING ENTREPRENEURIAL OPPORTUNITIES, AND BUILDING SUSTAINABLY COMPETITIVE COMPANIES. Why are entrepreneurs successful? How can we understand and develop our thinking to be better entrepreneurs? What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes. DR. JAMES V. GREEN, an award-winning educator at the University of Maryland, leads the education activities of the Maryland Technology Enterprise Institute (Mtech) in the A. James Clark School of Engineering. As its Director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education.

Sales Rank: #204670 in Books
Published on: 2016-01-17
Original language: English
Dimensions: 9.00" h x .47" w x 6.00" l,
Binding: Paperback
208 pages

About the Author
An award-winning educator at the University of Maryland, Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute. As its director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. He has created and led a host of innovative programs and activities serving over 1,000,000 entrepreneurs and innovators from over 175 countries. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE). In 2013, he launched the University of Maryland’s first MOOC with Coursera’s “Developing Innovative Ideas for New Companies”. Prior to joining the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems; acquired by Magna International, NYSE: MGA), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security; acquired by QinetiQ, LSE: QQ.L), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Required Reading for Achieving Entrepreneurial Success
By Mark A Gilleland
This book succinctly codifies the very fuzzy front-end of entrepreneurial value creation. It provides a clear roadmap, especially for those new to innovation and entrepreneurship, to assess any new business or product idea in a methodical and holistic fashion.

Dr. Green synthesizes firsthand experience, academic research, market data, case studies, and entrepreneur profiles that cover a wide array of fields from individual psychology to business strategy. The result is a rich understanding of the front-end processes of entrepreneurship and chocked full of sound practical advice at each step.

Perhaps most impressive, is that this book constructively challenges you at every turn to think rationally and objectively about yourself and how well you understand your ideas.

It’s required reading for anyone serious about achieving entrepreneurial success in any setting.

1 of 1 people found the following review helpful.
but it is the perfect beginning.
By Chad Geesman
As an aspiring entrepreneur, I've read a few books in my day, but this one takes a different approach, one that takes the entrepreneur into mind and works on developing the person and their habits and mindset. While these things might come naturally to an entrepreneur, to have it spelled out and determine what strengths need to be honed makes it worthy of buying. Keep in mind it is the first of a series in building an entrepreneurial venture, but it is the perfect beginning.

1 of 1 people found the following review helpful.
Five stars!
By synergy
Great read for aspiring entrepreneurs. Like most people, I think I have a lot of great ideas that would make viable ventures. After reading The Opportunity Analysis Canvas, I now have the tools to begin to weed through my bevy of ideas and hopefully move forward with a winner.

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