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If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.

• Sales Rank: #3330814 in Books
• Published on: 2003-05-23
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .70" w x 8.50" l, 1.28 pounds
• Binding: Paperback
• 312 pages

From the Back Cover
If you don't understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can't guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design for Hard Times. In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today's cost-conscious economy.

About the Author

Ani Phyo is the founder of SmartMonkey Media, a firm specializing since 1994 in Web, print, fashion, and video design. Clients include Paramount Pictures, Microsoft, Apple Computer, ABC Cable Networks, Simon & Shuster and Gymboree. Recognized for her cutting-edge work in Web design and converging media, Ani is also the global director of user experience for bio-technology leader, Baxter.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Hits the sweet spot for anyone designing Web sites
By A. Avrashow
This book distills the best practices for designing Web sites to meet agreed-on goals. This book gives readers guidance on how to make high-level decisions needed to achieve a successful Web design or redesign. It gives 7 steps to be done in order to define a site and implement the design.
The author compares Web design with other design projects, such as software design. People think of Web site design as artistic and creative, but imagine if a software company assigned a team to create an application with no precise guidelines early on, no feedback along the way. There's no way the finished product will meet any vaguely-defined objectives. The author convincingly demonstrates that there are repeatable steps that are essential for Web design also.
The book is filled with practical, hard-won advice undoubtedly won over many projects for many types of organizations. There are anecdotes that will help you spot "red flags" and myriad questions to ask at each phase and ways of gleaning what needs to change for redesigning a site and forms and wireframe examples and techniques on how to test and refine a design. There was an interesting story about how the author found what was most lacking to a site's users. This information could have been available to anyone who knew how to find out what users really thought, but was obviously not recognized by the company! It's no wonder that web sites during the 1998 - 2000 era so often failed.
There are no snippets of HTML, nor recommendations on fonts or styles, but this book thankfully does not try to introduce the topic of what is a JPG, etc. Too many books try to leave no child behind, thus diluting their amount of useful info. The amount of wisdom per page is substantial.
Most of all, the author stays focused on the USER and how to see things from their point-of-view. She defines different types of users, even sometimes giving a persona a name, age, occupation and reason for using the site. Lots of organization decisions become clear when you realize typical things a user would want to do or search for. Her commitment to users comes through in her writing. The appendix lists some additional books of interest, and the author's "I welcome user suggestions" rings sincere.

3 of 3 people found the following review helpful.
More moeny + happy clients = more surfing...
By Brent
Ani, way to go! Great book and really needed in todays' market. No one knows better the need to focus on the basics of design more than someone that has their own company. Except maybe someone trying to kep their job in difficult time.
This book will help anyone understand and develop their own methodology and production processes that clients are looking for. User-centered design has always helped me land clients and keep visitors happy and Ani's proven examples will give you direction and insight into what's working out there.
If you don't have a lot of time to spend on learning information, interaction and usability, this book wraps it all up in a nutshell. I especially liked the endless feedback loops described in the book. Afterall, the second job with the client is what keeps the money coming in. :)
If you know me, you know I'm all about the money and this book helps you make money. More money = more surfing, right?
aloha,
-Brent

8 of 10 people found the following review helpful.
Returning to the roots of good design
By Nick A. Finck
I have to admit I had some skepticism about this book when I read the title. Don't let that stop you from picking up a copy. Ani Payo's engaging content is far from the kind you would hear at a typical marketing seminar. The book starts out defining a new process for creating sites, a workflow if you will. From there you hit the ground running. Topics that are covered range from defining the difference between print collateral content and web content, to the difference between designing for a product and designing for those that use the product. Every page of this book is packed with information that can help you create a successful site that not only meets the business objectives, but surpasses them by explaining how to get the most out of the site once it's up and before the next redesign or enhancement is added. It clearly explains every aspect of the task involved with creating a site from information design to usability engineering. If you could put the top 20 most successful sites along side of each other and take the one most effective characteristic of each site and put it within the confines of a book chapter you would have Ani Phyo's Return on Design. This book defines what it takes to create a good and successful web site. I would recommend this book to any web professional from armatures to seasoned experts.

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Twenty Irish immigrants, suspected of belonging to a secret terrorist organization called the Molly Maguires, were executed in Pennsylvania in the 1870s for the murder of sixteen men. Ever since, there has been enormous disagreement over who the Molly Maguires were, what they did, and why they did it, as virtually everything we now know about the Molly Maguires is based on the hostile descriptions of their contemporaries.

Arguing that such sources are inadequate to serve as the basis for a factual narrative, author Kevin Kenny examines the ideology behind contemporary evidence to explain how and why a particular meaning came to be associated with the Molly Maguires in Ireland and Pennsylvania. At the same time, this work examines new archival evidence from Ireland that establishes that the American Molly Maguires were a rare transatlantic strand of the violent protest endemic in the Irish countryside.

Combining social and cultural history, Making Sense of the Molly Maguires offers a new explanation of who the Molly Maguires were, as well as why people wrote and believed such curious things about them. In the process, it vividly retells one of the classic stories of American labor and immigration.

• Sales Rank: #635889 in Books
• Published on: 1998-02-12
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .90" w x 9.20" l, 1.15 pounds
• Binding: Paperback
• 368 pages

Review

"This terrific book adds much to our understanding of the Molly Maguires and provides details about the social and ethnic landscapes of eastern Pennsylvania. It also sheds new light on how many Irish Americans understood Catholicism."--American Historical Review

"This is a rich and subtly crafted interpretation of the Molly Maguires and their world, and the reader benefits from the prodigious research Kenny carried out....Kenny's definitive study presents a nuanced vision of the Molly Maguires' lives and the world they lived in; and his book sheds a remarkable light more generally on labour struggles in the mid-19th century."--Labor History

"Kevin Kenny's Making Sense of the Molly Maguires is easily the best book ever written about the subject. It is meticulously researched, carefully argued, and well written, and it brings all of the events to life.... His book is a story of the hardships of the mines, of the power of the owners and their paid police forces, and most especially of the power of the media to portray the events in such a way as to inflame persons around the nation. And this book is about the way we write history.... The controversy over the Molly Maguires will not end with Kenny's book. Some will see them as brutal terrorists and others as martyred heroes of the labor movement. But no one will ever again be able to think or write seriously about the 1870s violence in the anthracite coal region [of eastern Pennsylvania] without reading this stunning volume."--Kenneth T. Jackson, Columbia University, in a review for the History Book Club, January 1998

"Until now the Molly Maguires have dwelled in the half-light of myth and propaganda. No longer. In Making Sense of the Molly Maguires, Kevin Kenny dispels the shadows. Kenny gives us the flesh-and-blood men, their passions and grievances, the crimes they committed and the crimes committed against them. This is a first-class work of scholarship that unfolds with the power of a detective novel. Along with making sense of the Molly Maguires, Kenny has produced an outstanding piece of historical enlightenment. He made me think, and he made me weep. I am in awe of his achievement."--Peter Quinn, author of Banished Children of Eve

"After thorough research in both Irish and American sources, Kevin Kenny has produced by far the best and the most sensitive treatment of the Molly Maguires, the Irish-born anthracite miners who battled corporate capitalism and its legal and clerical allies in Gilded-Age Pennsylvania. Kenny's book does far more than make sense of this important and tragic episode, for his is a very major contribution to our general understanding of working-class, immigration, and Irish-American history."--Kerby Miller, University of Missouri-Columbia

"Making Sense of the Molly Maguires is destined to become a definitive work on the subject and one that this reviewer recommends highly."--Thomas Larkin, An Scathan

About the Author
Kevin Kenny is Assistant Professor of History at the University of Texas at Austin.

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21 of 21 people found the following review helpful.
Excellent, very well-researched book
By A Customer
A very well-researched and detailed account of the Molly Maguires in Pennsylvania. Cuts through the myths and concentrates on the facts. Gives a very good depiction of life in the coal region at the time (much of the language, culture, etc. is still present in the region today). Also good background information on the Mollies origins in Ireland. A very scholarly work.

24 of 26 people found the following review helpful.
Full consideration of a complex historical event
By Christopher R Burk
Kenny digs into the broader social and historical forces that operated in the Irish coal miners and the community in which they found themselves. The events under review are themselves shocking. Like the 9/11 attacks, they seem almost incomprehensible because of their violence and the drama surrounding the events. The Molly Maguries were more than simple killers -- the women's clothing, for example, is a clue that something beyond a simple murder. Kenny gives his explanation of WHY events unfolded as they did.
Kenny has a scholarly point to make and academic readers will be rewarded with Kenny's solid analysis. This is a serious work on a serious subject. It is well worth a bit of intellectual effort. It also makes a fine addition to the reading list of an upper level undergraduate or graduate history course. However, the general reader with an interest in Irish-American history, labor history, and/or European immigrant history will also find this book interesting and informative.

18 of 19 people found the following review helpful.
SHOCKING DETAIL
By A Customer
After reading Mr. Kenny's account of the Mollys, I have a much better understanding of what really transpired in the coal fields of Eastern Pennsylvania over 100 years ago. Going beyond the typical view of the Mollys as a band of drunken criminals of Irish origin, Kenny tells of the political and corporate corruption that existed in the 1850s to 1880s. While not displaying total sympathy for the Mollys - since many did fit the stereotypical image, Kenny's accounts will change one's perspective of this group. Well worth reading.

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• Sales Rank: #10281638 in Books
• Published on: 2009-03-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.50" w x 6.20" l, .0 pounds
• Binding: Hardcover
• 1052 pages

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• Sales Rank: #5045859 in Books
• Published on: 1990-05-25
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .88" w x 5.98" l, 1.27 pounds
• Binding: Hardcover
• 304 pages

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

• Sales Rank: #114213 in Books
• Published on: 2011-05-05
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x .90" w x 7.50" l, 1.80 pounds
• Binding: Hardcover
• 432 pages

About the Author
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Most helpful customer reviews

53 of 54 people found the following review helpful.
The Best Textbook for Product Design!
By A Customer
This book demystifies design and the product development with practical examples of how others have been successful in every phase and activity of the process. Clear, easy to read, well illustrated. Strongest on the engineering and manufacturing perspective, but Ulrich is also sensitive to aesthetics, marketing and consumer experience issues (a rare find!).
After 20 years consulting in the field, I still found lots to learn here. I'd call it a major contribution to the field.

34 of 37 people found the following review helpful.
An essential manual for anyone in product development
By charley@mit.edu
Ulrich and Eppinger have done a great job of presenting a usable framework with a functional set of tools for product development. Their book is easy to read, easy to apply, yet very powerful for aiding the product development process. I refer to it often in my own work. The many examples from a variety of industries provide a richness not present in many other works in this field. Read it before your next project meeting.

19 of 20 people found the following review helpful.
Great product development handbook!
By Jorge
This book provides a great hands-on approach to product development. Unlike other product development books that dwell too much on the philosophical aspects of product development, this book gives you practical advice on how to define meaningful product specifications to meet your customer needs and develop successful products. The book provides a very nice concept development process that I've found very useful.
This book is mainly focused on product development processes and does not provide much information on technology development. In addition, the book lacks depth in the strategic aspects of product development(such as market segmentation, strategic management of technology).
If you are looking for a very useful and powerful handbook for product development, this is the book you are looking for. However, if you are interested in the strategic aspects of product development, you may need other references.

See all 54 customer reviews...

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The Myth of Osteoporosis is a research-based work that provides clear insight into the myths of osteoporosis. These myths motivate both patient and physician into a lifetime of unnecessary testing and drug therapy therapy that can in fact be life-threatening. Gillian Sanson's well-documented explanation of these myths can spare women great anxiety. She takes the fear out of aging and restores women's sense of control over their bodies. She gives women good reasons for challenging the common way that osteoporosis is handled in the United States and in many other industrialized nations.This revised edition provides important information about the latest studies and the newest drugs on the market.

* A diagnosis of low bone density is not a good predictor of fracture. Most fractures occur in those who have bone density in the normal range.

* New U.S. osteoporosis screening recommendations target the majority of women over the age of 50, effectively turning millions of healthy women into patients.

* The U.S. National Osteoporosis Foundation predicts an epidemic of osteoporosis by 2025 but hip fracture rates are falling, and have been for the last 3 decades.

* Osteoporosis drugs carry serious risks and side effects and do not benefit the majority of people who take them.

* Diagnoses have skyrocketed in recent decades, yet the mortality rate from osteoporosis remains largely unchanged.

“…Sanson approaches the topic of osteoporosis with insight and wisdom...”
- Journal of the American Medical Association.

“At last a carefully-researched, comprehensive, and easy-to-read account of the world-wide
marketing of osteoporosis as a killer disease in order to manufacture patients for the sale of drugs”.
- Barbara Seaman

Gill Sanson's book is a well-researched breath of fresh air that will help women everywhere better trust the wisdom of their bodies. -- Christiane Northrup, M.D.
A diagnosis of low bone density is not a good predictor of fracture. Most fractures occur in those who have bone density in the normal range.

• Sales Rank: #313793 in eBooks
• Published on: 2015-06-12
• Released on: 2015-06-12
• Format: Kindle eBook

Review
...Sanson approaches the topic of osteoporosis with insight and wisdom... --Journal of the American Medical Association

Gill Sanson s book is a well-researched breath of fresh air that will help women everywhere to better trust the wisdom of their bodies. --Christiane Northrup, MD

At last a carefully-researched, comprehensive, and easy-to-read account of the world-wide marketing of osteoporosis as a killer disease in order to manufacture patients for the sale of drugs. --Barbara Seaman

Gill Sanson s book is a well-researched breath of fresh air that will help women everywhere to better trust the wisdom of their bodies. --Christiane Northrup, MD

At last a carefully-researched, comprehensive, and easy-to-read account of the world-wide marketing of osteoporosis as a killer disease in order to manufacture patients for the sale of drugs. --Barbara Seaman

About the Author
GILLIAN SANSON is a women's health educator, researcher and author. She was menopause educator for the New Zealand Family Planning Association Northern Region from 1996 to 2001 and is currently a guest educator for organizations companies and groups including Women's Health Action Trust NZ. Mid-Life Energy and Happiness (Penguin Books NZ) was published in 1999 in NZ, the UK and Australia. The Osteoporosis Epidemic : Well Women and the Marketing of Fear (Penguin Books NZ 2001) challenges common misconceptions about osteoporosis and provides valuable knowledge on how to create and maintain bone health. In 2003 she toured and lectured in the United States and Canada in association with the release of The Myth of Osteoporosis (MCD Century Publications). Her work has received international recognition and endorsement and was the subject of a 20/20 documentary in NZ in 2001. Gill lives in Auckland, New Zealand.

Most helpful customer reviews

85 of 88 people found the following review helpful.
Orthopedic Surgeon Viewpoint
By Charles T. Price
I am an orthopedic surgeon with no ties to pharmaceutical companies. This book minimizes a large and growing problem. Fragility fractures are difficult to treat. They require special techniques for handling in the operating room. They don't hold implants even though special types of implants are being designed that might help in the future. Fragility fractures recur with a downward spiral of disability and death following the initial fracture. She correctly states that "only" 14% of otherwise healthy women die from fracture related complications in the first year after a hip fracture. The word "only" is her word...14% a huge death rate for healthy people regardless of age and most are less than 80. She blames doctors for killing patients and says 14% death rate is acceptable in this disease? That's not the doctors, it's the disease. Osteopororis robs people of an active lifestyle. Look at her daughter who has six fractures by age 25. How could she deny that's not a problem?
She correctly quotes a research study by DM Black showing that alendronate decreased fracture rate by 50% but the placebo group had 2.2% fractures and the alendronate group had 1.1% for an absolute fracture reduction of 1%. She belittles that but fails to recognize that this study was 3 years only. A 50% fracture reduction over 30 years is highly meaningful. Women have a 16% fracture risk between ages 50 and 80. A 50% reduction of fracture rate over that period of time would be substantial and life-saving for thousands of women. Short term studies should not be extrapolated to represent the true impact of treatment.
I do agree that nutrition can do more if people would pay attention to other nutrients besides calcium and vitamin D. She got that right, but osteoporosis is not a trivial problem and pharmactutical companies do help lots of people enjoy better lives.

The Myth of Osteoporosis - Revised Edition

33 of 33 people found the following review helpful.
Read this book! !
By B P
This book is essential reading for anyone diagnosed with (or to be tested for) osteoporosis or osteopenia. It examines with thoughtfulness and great knowledge the process from DEXA scan to diagnosis to medication, raising crucial questions every step of the way. Just as HRT was pushed as a panacea by almost all doctors for years, only to turn out to cause the very heart disease and cancer it was supposed to help, so Sanson shows that this huge multi-billion-dollar osteoporosis industry is built on one questionable premise after another. The DEXA scan results cannot show the strength--the quality--of bone, a crucial factor. As for bone density, which it does measure, there is little or no correlation between bone density and fracture. Most older people who fracture have normal bone density or mildly low. The whole idea of measuring elderly women's bones against the standard of those of young women (possibly athletes) in their prime is itself questionable. Sanson shows how truly small the gains from bisphosphonates are, how deceiving the percentages presented, and how serious the side effects. This full story of the drugs is just starting to come out now, after the certitudes with which doctors proscribed Fosamax, Actonel, and Forteo just a few years ago. She takes every detail of what women are told and exposes it to the light of day. Consider the terror generated by the endlessly repeated claim that hip fracture is very frequent in the elderly and is a death sentence. Sanson counters by evidence and good sense that those who fracture hips are preponderantly the very old, often in their late 80s and 90s, and that those of die of it are likely to have many other illnesses, with poor vision and often dementia as well, perhaps alone in nursing homes; but that a fairly healthy elderly person will recover. Sanson checks out Vitamin D, Calcitonin, Strontium--gives a whole chapter to the confusing but crucial subject of calcium (not a good solution)--gives a wise exercise overview--and thinks reducing the risks of falling is most important of all to prevent fractures. She wants us to question physicians, and to accept that aging is not a disease. Sanson's whole family was diagnosed with osteoporosis years ago, and she had to decide whether to permit her children to be medicated, so her relation to the researching of this subject began with that urgency. For years a professional medical health writer, she approaches it with an independence that is as rare as it is precious. If this condition is of any concern to you, you must read this book!

38 of 39 people found the following review helpful.
Saved Myself
By Rebecca
I broke my leg 8 months ago after falling while scurrying across a wet, and newly waxed, floor, while trying to save a cup of coffee and laptop at the same time. Recently, I had a bone mineral density (BMD) test, and my doctor prescribed Fosamax, I decided I needed to do a little research. This book and Dr. Susan Ott's web page provided all the information I needed.

I think I saved my life! According to the risk factors in the book and the BMD test, I'm not a high risk! I'm 58, 130 lbs., very active (Zumba, skiing, gardening, etc), eat a healthy diet (no soda for years, very little dairy, and lots of protein & veggies, mostly local), and tan very easily. After reading this book, I am absolutely convinced that taking any of those biphosphonates would be a very bad idea! Thankfully, I decided to do the research before following my doctor's advice.

After reading the book, I went back to the doctor. She was not familiar with the book, and claimed, that as a general practitioner, she's not as knowledgeable as specialists. I asked her about the Z scores on my test. She said she doesn't refer to those. I asked for a blood test to determine the level of vitamin D. I also wanted the details of my BMD test. Well, my level of D is 33. The avg. is 40. I'm taking 2000 IU a day of vitamin D, plus what I get in my diet.

Without this book, I would know nothing about the 16 risk factors, the different brands and effects of biphosphonates, the BMD test history and $$ involved, other tests, and other osteoporosis studies. Like I said, I think I saved my life!

See all 26 customer reviews...

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Long recognized as the standard work in its field, this fifth edition of Breeding Field Crops deals with worldwide advances in plant breeding science and practice in recent years. Building on the foundations of earlier editions, this thoroughly revised volume includes expanded coverage on the role increased knowledge of genetics plays in the development of new crop cultivars, and fully explores exciting new developments in molecular biology.

Breeding Field Crops, Fifth Edition, thoroughly covers the field of plant breeding. The latest edition of this venerable text provides a broad overview of the science of plant breeding, and provides students and breeders with essential fundamental information along with a review of current breakthroughs and technologies. This book will be a valuable source of information for anyone involved in the science of plant breeding for years to come.

• Sales Rank: #962488 in Books
• Brand: Brand: Wiley-Blackwell
• Published on: 2006-07-25
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x .99" w x 7.32" l, 2.36 pounds
• Binding: Hardcover
• 424 pages

Features

• Used Book in Good Condition

From the Back Cover
Long recognized as the standard work in its field, this fifth edition of Breeding Field Crops deals with worldwide advances in plant breeding science and practice in recent years. Building on the foundations of earlier editions, this thoroughly revised volume includes expanded coverage on the role increased knowledge of genetics plays in the development of new crop cultivars, and fully explores exciting new developments in molecular biology.

Breeding Field Crops, 5th Edition, thoroughly covers the field of plant breeding. The latest edition of this venerable text provides a broad overview of the science of plant breeding, and provides students and breeders with essential fundamental information along with a review of current breakthroughs and technologies. This book will be a valuable source of information for anyone involved in the science of plant breeding for years to come.

• 
  
• Fifth edition of standard-setting crop breeding text
• 
  
• Explores the role genetics play in development of new crop cultivars
• 
  
• Covers exciting new developments in molecular biology

About the Author
David A. Sleper, Ph.D, is Professor in the Division of Plant Sciences at the University of Missouri.

John M. Poehlman was Professor Emeritus, Department of Agronomy at the University of Missouri.

Most helpful customer reviews

0 of 0 people found the following review helpful.
use
By Jane Wince
for office use

0 of 0 people found the following review helpful.
Expensive book for info that my prof has in his presentations
By Stephen Perry
This book has great info, but costs too much money.

Education Publishers and Authors listen up - cut the cost of your books or we'll stop buying them all together and get our knowledge from the internet.

0 of 0 people found the following review helpful.
Five Stars
By anders
Product was brand new and delivery was speedy.

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